OrangeYouGlad was recently approached by Priceline Group to design and launch their debut corporate website. As a world leader in online accommodation reservations, Priceline Group needed a savvy website that was not only innovative, but representative of all of the successful brands within the company (booking.com, priceline.com, agoda.com, KAYAK, rentalcars.com, and OpenTable).
Our design team strove to create a look that was fresh yet inviting, appropriate for the brands, yet unique and different from competitors. We wanted to inspire travel and lifestyle, without looking like a typical lifestyle website. A minimal look was established, with exciting subtle moments of surprise such as bold typography and the use of cinemagraphs and slick rollovers. Since Priceline Group is at the forefront of their trade, it's important that their website was also cutting edge technologically. So we made sure to design a smart interface that is responsive across devices and allows for easy connectivity through social media channels.
